7/21/2023 0 Comments Iceberg model of culture examples![]() ![]() How do you cool off? In the United States, you don’t take your clothing off around your children. Your family is lounging around the house and your children are playing in the family room. “You just don’t DO that!” Deep Culture Unconscious Rules Far Below Surface Emotional Load: INTENSEĭeep Culture Unconscious Rules Example It is summer and your air conditioning has broken. Notions of Modesty * Concept of Beauty * Courtship Practices * Relationships to Animals * Notions of Leadership * Tempo of Work * Concepts of Food * Ideals of Childrearing * Theory of Disease * Social Interaction Rate * Nature of Friendships * Tone of Voice * Attitudes Towards Elders * Concept of Cleanliness * Notions of Adolescence * Patterns of Group Decision-Making * Definition of Insanity * Preference for Competition or Cooperation * Tolerance of Physical Pain * Concept of “self” * Concept of Past and Future * Definition of Obscenity * Attitudes toward Dependents * Problem-Solving Roles in Relation to Age, Sex, Class, Occupation, Kinship, and so forth The things that don’t get talked about, and often times aren’t even realized. How do you know what to pay for your items? In that culture - we don’t haggle over low-cost, pre-priced items. ![]() Shallow Culture Unspoken Rules Example You are in a major chain grocery store (Target, Kmart, etc), standing in line at the checkout. “Everybody does it differently”Ĭourtesy * Contextual Conversational Patterns * Concept of Time * Personal Space * Rules of Conduct * Facial Expressions * Non-Verbal Communication * Body Language * Touching * Eye-Contact * Patterns of Handling Emotions Shallow Culture Unspoken Rules Just Below the Surface Emotional Load: High Elements of culture that are perhaps not as easily pointed out, more ingrained into society. Even if you don’t celebrate, you may wish somebody “Happy Thanksgiving”. Depending on your family, you may be eating Turkey, Ham, or nothing special at all. What are you going to eat? In the United States, that date is Thanksgiving. Surface-Culture Rules Example It is the third Thursday in November. ![]() Surface Culture Above the Surface General Differences Emotional Load: Relatively Low Food * Dress * Music * Visual Arts * Drama * Crafts * Dance * Literature * Language * Celebrations * Games The kind of VISUAL elements of culture that are easily identifiable, easily shared, and easily accessed. Surface Culture Above the Surface General Differences Emotional Load: Relatively Low Shallow Culture Unspoken Rules Just Below the Surface Behavior-Based Emotional Load: High Deep Culture Unconscious Rules Far Below Surface Value-Based Emotional Load: INTENSE ![]()
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